A new mobile phone brand is out to disrupt the Australian market with its featured-packed quad-cam phone costing less than $500.
Realme, which launched just last year, has already amassed 17 million users – which it calls fans – globally and is the fastest-growing phone brand in the world.
The brand targets budget-conscious young people with its tagline ‘Dare to leap’ and is now in 18 markets worldwide including China, Russia, Indonesia, UK, France, Italy and India.
In India, the company sold more than one million handsets in three days.
Four Android handsets have been announced for Australia: the basic Realme C2 for $199, the quad camera Realme 5 for $299, the Realme 5 Pro with quad cams and Snapdragon 712AIE processor for $399, and the top-of-the-line 64MP Realme XT with fingerprint reader, quad cams and AMOLED screen for $499.
Realme Australia managing director Andy Yang said the brand delivers “premium functionality, superior camera technology, power and style at an affordable price”.
“We are trying to redefine smartphone price points from $199 to $499 and offer new experiences to all Realme fans in Australia.
“As a young brand, we are eager to grow together with our fans, inspiring and being inspired.”
Realme was founded in May 2018 by former Oppo vice-president Sky Li, who departed the company to set up the youth brand. Both Oppo and Realme are owned by BKK Electronics.
In Australia, the handsets will be sold by retailers including JB Hi-Fi, The Good Guys, Bing Lee, Mobileciti, eBay and Amazon. The Realme XT will be available on 22 October; the Realme 5 on 25 October; and the Realme 5 Pro and C2 on 30 October 2019.
