Brenda Aynsley OAM, the immediate past President of ACS, has become the new President of Professions Australia.

“Brenda is a power house in promoting the message of professionalism in ICT across the world, including through her role as Chair of the International Professional Practice Partnership,” said ACS President Anthony Wong.

“She has delivered key advocacy in forums such as the World Summit on the Information Society Forum (WSIS) and the International Federation for Information Processing (IFIP). Brenda’s elevation to the role of President of Professions Australia reflects her passion, and the esteem in which she is held amongst her peers.”

Professions Australia represents 20 professional associations in Australia, which in turn represent 420,000 professionals nationally. They work to develop policy positions on issues of concern for professions and make submissions to the government.

In this new role, Ms Aynsley’s focus will be on educating people on the value of professions and the significant role professionals play in business.

“Professions Australia has a responsibility to educate people in the role professionals play including providing trust and ethics which underpin the professions,” she said.

“In the complex world of today, people rely on online resources for self-help with a variety of jobs, which they discover are useful, but not sufficient. The priority for Professions Australia is to demonstrate the value of professionalism, which extends beyond any one profession, and the benefits to society of an effective network of professions provides.”

Another priority for Ms Aynsley will be to develop effective communication campaigns to ensure Professions Australia members are recognised as impartial, ethical, skilful, trustworthy and socially responsible.