ACS, the professional association for Australia’s technology sector, today announced the appointment of Pauline Fetaui as General Manager of River City Labs.

Pauline joins ACS after running her own start-up, CheeHoo, a fully integrated life and virtual personal assistant app designed to help people hustle smarter and stay connected to people in their lives.

Along with building CheeHoo, Pauline has extensive experience in the finance, IT and insurance industries having worked as an independent program consultant servicing global and national organisations including Hewlett-Packard, Bupa Australia, MBF and the Australian Taxation Office.

“I am thrilled to be moving into an industry that promotes my two passions: people creating and living dreams and progressing innovative technologies for the advancement of our society,” Pauline said of her appointment.

Siobhan Casey, Director of ACS’ Scale-Ups and Innovation Labs, added: “Pauline’s passion for solving problems and her entrepreneurial flair will be the key to her success as Head of Growth for River City Labs.

“I am very excited about her appointment and look forward to working with Pauline and expanding the River City Lab offering for entrepreneurs in Queensland”.

River City Labs is the Brisbane arm of ACS’ network of scale-up and innovation labs which includes Sydney’s Harbour City Labs and Melbourne’s River City Labs.

Since River City Labs’ 2012 founding, more than 700 start-up founders have set up office in the Brisbane space which has hosted more than 1,000 start-up and community events. It has run programs in partnership with some of Australia’s biggest companies, including BOQ, CUA, Suncorp and Telstra.

The River City Labs Accelerator has graduated 28 Queensland-based start-ups including Travello, Maxwell MRI and Punta. Startup Catalyst takes start-ups, investors, corporates, tech-savvy youth, and innovation leaders to international start-up hotspots including Silicon Valley, London, Berlin, Israel, and Asia.

When not growing her business or transforming other organisations, Pauline spends time in her advocacies. She promotes children’s wellness through charity and research. She supports women’s causes, helps small businesses in developing countries, and would like to move her endeavours more towards awareness on domestic violence both in Australia and in the Pacific Islands.