iPhone seeing Red

New colour supports HIV/AIDS programs through Global Fund.

By Roulla Yiacoumi on Mar 22 2017 06:15 PM

The iPhone (PRODUCT)RED will raise funds to combat HIV/AIDS. Source: supplied

Apple has announced its top-selling iPhone 7 and iPhone 7 Plus will now come in a limited edition blazing red.

The (PRODUCT)RED Special Edition marks 10 years of the tech giant supporting charity (RED) which funds HIV/AIDS programs in Africa through Global Fund.

The phone will be available in Australia in 128GB and 256GB models starting from $1229.

The face of the phone is white, while the back and sides are coloured red.

Front and back of the iPhone (PRODUCT)RED, starting from $1229

The iPhone 7 and iPhone 7 Plus are currently Australia’s top two selling phones, currently commanding 15.8% and 7.9% market share respectively for the 3-month period to January 2017, according to analysts Kantar Worldpanel ComTech.

The phone will be available to order from Saturday 25 March 2017 and will begin shipping by the end of the month.

Since its establishment, (RED) has raised more than US$465 million for the Global Fund. More than US$130 million of this money has come from Apple.

The red iPhone joins the existing colours of black, jet black, silver, gold and rose gold.

ROULLA YIACOUMI

Roulla Yiacoumi is the Managing Editor of Information Age. Roulla has been covering consumer and business technology news for more than 20 years. Her work has appeared in several publications including APC magazine, Virgin Blue, Money Magazine, The Sydney Morning Herald, The Age, Men’s Style, Management Today, TechLife, Travel + Leisure, PC User, and NineMSN. Roulla is based in Sydney and is a regular judge of the annual MediaConnect IT Journalism Awards.

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