Complaints about telecommunications providers declined last year for the third year in a row – but a surge in complaints from small businesses suggests that Australia’s telecommunications providers are still falling short of their promises of improved customer service.
Phone and Internet-related complaints declined 6.1 per cent during the 2020-21 financial year, according to the Telecommunications Industry Ombudsman (TIO)’s newly released annual report, which documented 119,400 complaints about a broad range of issues.
Internet problems were the most frequently complained-about issue, comprising 33.4 per cent of complaints from residential consumers and small businesses – who particularly reported issues contacting telcos, and telcos failing to cancel a service when requested.
Significantly, there were fewer complaints about intermittent service and slow data speeds – likely reflecting the positive impact of telcos’ network investments and ACCC-authorised collusion to keep up with surging pandemic-era demand in the last year.
Mobile services also accounted for around 33 per cent of complaints – down 1.5 per cent from the previous year – as customers complained about poor coverage and reported that they couldn’t contact telcos, change their contracts or plans, or cancel services.
In an encouraging sign for the industry, the TIO noted a reduction in issues like telcos not delivering on their agreements, losing phone numbers, misleading conduct when establishing a contract, and delays in establishing a mobile service.
Fixed-line customers were also complaining less, with landline complaints dropping by 18.3 per cent but fault and connection problems dominating – with 47.1 per cent of all complaints.
Despite the overall improvements, Telecommunications Industry Ombudsman Judi Jones said there was still room for improvement, with an increase in the number of complaints that were returned to the TIO because they weren’t resolved by telcos – creating “frustration for consumers wanting to have their phone or Internet problems addressed quickly.”
The problem was particularly pointed for small businesses, which lodged 19,689 (16.5 per cent) of all complaints – the highest level in three years – in what Jones called a “concerning” trend.
That included 3,946 complaints about Internet services – 20 per cent of small-business complaints – which was the highest proportion and volume of Internet complaints for small businesses in the past few years.
Complaints that telcos had taken no or delayed action increased by 28.2 per cent over the previous year, while the number of small businesses reporting that a telco was uncontactable increased by 181 per cent – likely reflecting the staffing challenges suffered by Telstra and other firms that had previously relied heavily on contact-centre offshoring.
Small business complaints about business loss due to telecommunications issues were up by 13.3 per cent over the previous year – highlighting what Jones called an industry need for an “effective complaints process”.
“Small businesses need reliable phone and Internet services,” she said, “and useful support when those services aren’t working as they should.”
Promising to do better
Despite new Consumer Policy Research Centre (CPRC) figures that ranked Australian telcos lowest out of six key industries when it came to customer service, telecommunications providers iiNet, TPG, Dodo, and Optus recorded “significant declines” in complaint volumes.
Southern Phone Company, Aussie Broadband, Boost Tel and Foxtel saw complaints increase – but Telstra dominated the statistics, accounting for 62.1 per cent of all complaints, up significantly from 52.4 per cent in the previous year.
That’s equivalent to 203 complaints per day, on average – leading Macquarie Telecom group executive Luke Clifton to slam “systemic issues such as poor service, billing issues, and the baffling inability to even contact telcos continue to go unfixed.”
“What kind of wake-up call does the sector need to meet even the most basic levels of service Australians are calling for?” he asked.
“Major telcos like Telstra should be leading the charge for better service, not be culpable for an 11.3 per cent rise in their own staggering level of complaints.”
Telstra has acknowledged its persistently high complaints volumes, recently launching an updated T25 corporate strategy that positions customer-service improvements as a key goal.
By facilitating customer contact across “the channel of their choice” and better personalising services and offers for its customers, CEO Andy Penn told the company’s recent Investor Day that the company is aiming for a point “where for over 90 per cent of customer service requirements, they only need to engage with us once and it’s done.”
The two-year-old Telstra Plus loyalty program had boosted net provider score (NPS) metrics by 18 points amongst its 3.5m members, which the company hopes to grow to 6m by 2025 as it leans heavily on AI and analytics to improve its proactivity and personalisation.
Reducing customer complaints is a core metric for T25, with Telstra aiming to cut customer complaints by a third in the next two years, and in half by 2025.
“I know that we do not always get it right,” said Penn, “so we need to take customer experience to a whole new level.”